Wild Rice Films: Behind Údarás Na Gaeltachta’s ‘The Next Steps Together’ Campaign
At Wild Rice Films, storytelling isn’t just what we do—it’s who we are. That’s why we were honoured to collaborate with Údarás Na Gaeltachta on their inspiring campaign, ‘The Next Steps Together.’ This project celebrates the entrepreneurial spirit, deep cultural roots, and vibrant communities of Ireland’s Gaeltacht regions.
The campaign has already made an impact, with features in national press like The Independent and local and national radio, spotlighting incredible stories of innovation and resilience. Being entrusted with bringing these narratives to life has been a privilege.
Celebrating the Gaeltacht’s Innovators
‘The Next Steps Together’ is more than a campaign—it’s a celebration of the people and businesses thriving in Gaeltacht areas with the support of Údarás Na Gaeltachta. Each story we told reflected a unique journey, from the rhythm of Meath’s musicians to the welcoming spirit of a Galway café.

Some of the stories we’ve already brought to life include:
Meath Musicians: How support for local creativity has fostered collaboration and growth among musicians in the region. Watch here
Galway Café: A heartfelt tale of resilience and community as a local café in Galway finds its way forward. Watch here
Waterford Business: Highlighting a company that blends tradition with forward-thinking innovation. Watch here

And there’s more to come. Over the coming months, additional films will feature even more inspiring businesses, from the rest of the gaeltacht regions including Mayo, Donegal, Kerry and Cork further highlighting the ambition found within the Gaeltacht.
Why This Campaign Matters to Us
This project was personal for us at Wild Rice Films. As an Irish-owned production company, with our first Irish office opening in Bundoran, Donegal in the coming months we’re proud to join the mix of Irish filmmakers shaping the future of visual storytelling as gaeilge in this country. We hope to bring a fresh perspective to the industry while honouring its rich traditions with the Irish langauge at the heart.
Driven by our passion for culturally resonant stories and the ambition to create content that stands out both at home and abroad.
From our first conversations with Údarás Na Gaeltachta, we understood the responsibility and sensitivity required to represent the cultural and linguistic uniqueness of these communities. It wasn’t just about creating visually stunning content—it was about doing justice to the heart of their mission.
What Our Client Had to Say
*"Working with Wild Rice Films on our recent campaign was an absolute revelation. From our very first meeting, Rich and Grace demonstrated a profound understanding of not just filmmaking, but the unique cultural sensitivity required for promoting Ireland’s Gaeltacht regions.
Their creative vision brought our message to life in ways we hadn’t imagined possible. Through masterful cinematography and storytelling, they captured the essence of our Gaeltacht communities – the vibrant traditions, the modern entrepreneurial spirit, and the deep connection to our language and heritage.
Rich’s direction showed exceptional attention to detail, ensuring every frame told a compelling story while remaining authentic to our mission. Grace’s production expertise kept the project running seamlessly, always one step ahead and maintaining clear communication throughout the process.
What truly set Wild Rice Films apart was their ability to blend technical excellence with genuine passion for the project. They weren’t just service providers; they became true partners in our mission to showcase the Gaeltacht regions as dynamic, forward-looking communities rooted in rich cultural tradition.
The final campaign exceeded all our expectations, resonating deeply with both Irish and international audiences. The response has been overwhelming, with measurable increases in engagement and interest in our initiatives.
Wild Rice Films aren’t just outstanding professionals – they’re passionate storytellers who pour their hearts into every project. To any organisation seeking sophisticated, culturally-aware visual storytelling, I cannot recommend Wild Rice Films highly enough."*
Kevin O' Flatharta– Údarás Na Gaeltachta
Crafting Stories That Connect
We approached this campaign as filmmakers, storytellers, and cultural ambassadors. Every choice we made, from the local talent we worked with to the locations we selected, was guided by a desire to create something authentic and deeply resonant.
It’s always rewarding to see a project take shape, but this one felt especially significant. Representing the Gaeltacht regions’ entrepreneurial spirit and cultural richness was a challenge we embraced wholeheartedly—and it’s one we’re proud to have delivered on.
Campaign Videos
Link for full video playlist here
What’s Next?
The story isn’t over yet. As new films are released, we’ll be sharing more behind-the-scenes details and highlights from the campaign. Follow us on @wildricefilms to stay updated and join us in celebrating the incredible people of the Gaeltacht.
Work With Us
Interested in a project like this? Let’s make it happen.Get in touch to discuss how we can bring your vision to life. Visit www.wildricefilms.com, or connect with us on social media:
Instagram: @wildricefilms
Email: info@wildricefilms.com
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