ANALYTICS

THE CREAM RISES TO THE TOP

Videos really helps your customers understand who you are and how you can help them.  By featuring real people, these videos help create a genuine connection with your audience. This is what makes it easier for them to reach out to you. But, in some cases what good is this if you can't rate how success it if for your brand?

Wild Rice Films has asked our previous client, Historic England to provide us with a portion of analytics from our campaign in order to show new and future clients what results they can expect to see from commissioning a project with us. 

This is a new venture for Wild Rice Films to make this data visible. With each new campaign comes with it more insight, expertise and experience.  

210219 - Oti and Marius1504.jpg


Historic England

AN OPEN BOOK

DESCRIPTION

Famous faces from TV and radio go on journeys of discovery to historic locations across the country in a series of short films - called Uncover More - being launched by Historic England to spark curiosity in the nation’s heritage. 

The videos feature some of the fascinating people and places that have been helped by grants from the Culture Recovery Fund during the pandemic. They have been created to motivate people to find out more about heritage for themselves

DELIVERABLES

- 3 x 5 Min Hero Films

- 3 x 1 Min Social Cut Downs

- 6 x 30 Sec Social Cut Downs

- 3 x 15 Sec Social Cut Downs

Each social film was optimised for YouTube, Facebook, Instagram Square and Instagram Landscape Ratio's.

THE TEAM

Production Company: Wild Rice Films

Director // Cinematographer: Rich Davies
Producer // Production Manager: Grace Garvin
Photographer: Artur Tixiliski 
Talent:  Oti Mabuse / Rev Kate Bottley / Monty Halls & Family

Kit Supplier:  Wild Rice Films

Shot On: Kinefinity Mavo LF

- Full Creative Pre-Production, Story planning and Talent Selection

- Full Production

- Post-Production

- Colour Grade

Screenshot 2021-07-21 at 11.37.42.png
*Organic stats are based off 1 week with no paid ad promotion from Historic England. 
Screenshot 2021-07-21 at 11.41.44.png

ORGANIC STATS

PAID PROMOTION

Screenshot 2021-07-21 at 11.24.28.png
* This is the top line graph. The left column is display ads and the right column is for social ads.