SUPERMACS
Ongoing creative partnership since 2021.
Since 2021, Wild Rice Films has partnered with Supermac's to create television commercials, documentary content and social campaigns for audiences across Ireland. From national advertising to community storytelling, our work spans broadcast, digital and social platforms.
Partnership Since:
2021
Campaigns Delivered:
8+
Content:
TV Advertising
Documentary
Social Campaigns
Branded Content
Celebrity Partnerships
G'waan Ireland, Dip In (2026)
A television and social campaign celebrating Ireland's wild swimming culture while promoting Supermac's Chicken Tenders. The campaign combined lifestyle storytelling, humour and striking coastal visuals to create a distinctly Irish summer campaign.
Grounded in Ireland (2026)
Television advertising campaign featuring Katie Larkin, highlighting farming heritage and Irish ingredients behind the Supermac's brand
A Winning Meal (2025)
A playful television campaign following a young football team after a tough defeat. While the winners celebrate, a surprise Supermacs feast reminds everyone that some victories are bigger than football.
The Bundee Burger with Bundee Aki (2025)
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TLC Tender Loving Care (2023)
National television advertising campaign featuring iRadio DJ's Dave Duke and Tara McCormack promoting the launch of Supermac's TLC Chicken Tenders.
Supermacs Secret Santa and Oughterard Girls Rugby Club featuring Bundee Aki (2022)
Short documentary featuring Bundee Aki and Oughterard Girls Rugby Club, highlighting community, participation and the positive impact of supporting girls sporting teams.
Supermac's Family Road Trip (2022)
Four-part branded content series following Supermac's owners Pat and Una McDonagh around Ireland with their three grandchildren to visit some of their much loved and loyal suppliers.